SBV & Explainer Videos
SBV focuses on driving sales directly, while Explainer Videos aim to educate and clarify. SBV often includes a strong call to action, whereas Explainer Videos focus on creating understanding and generating interest.
SBV (Sales/Business Video)
- Purpose: Aimed at driving sales and showcasing business offerings.
- Focus: Highlighting product features, benefits, and value propositions.
- Goal: Encourage viewers to take action (buy, subscribe, inquire).
- Format: Often concise, persuasive, and result-oriented.
Explainer Videos
- Purpose: Simplify complex concepts or products for the audience.
- Focus: Explaining how a product or service works or solves a problem.
- Goal: Educate and inform while keeping the viewer engaged.
- Format: Often animated, clear, and direct. Typically 1-2 minutes long.
